Developers searching for new ways to advertise apartments during the pandemic have decided that more is better, so they’ve begun to give buyers furnished apartments, solving two design problems : a lot of people are cautious about shopping in stores and are also leery of the current backlogs in the home furnishings marketplace.

The furnished apartments offer a move-in-ready encounter with packages available that could contain things from window coverings to bedroom linens and everything in between. Many of these buildings are managing the manufacturers directly, avoiding supply-chain difficulties.

In New York, buyers can walk into fully outfitted luxury condos at places such as 40 Bleecker, in NoHo, which has established a symbiotic relationship with the designer co-op Colony. Unfurnished two-bedroom, two-bath apartments at 40 Bleecker start at $3.365 million, with the most expensive three-bedroom, three-and-a-half-bath apartment asking $5.96 million. Three furnished components currently on the market are priced at $3.6 million, $5.275 million, and $5.7 million, and include things such as lighting, textiles, and bedding, although the price of the furnishings and other extras is also to the record price (items are priced separately, but buyers can also buy these apartments as they are staged).

In 30 Park Place Four Seasons Private Residences, a luxury complex in TriBeCa, units come fully furnished with a package designed by Santopietro Interiors and Interior Marketing Group. These homes range in price from around $8 million for a four-bedroom, four-and-a-half-bath home to $25 million for a three-bedroom, four-and-a-half-bath terraced penthouse and a five-bedroom, six-and-a-half-bath duplex penthouse. Costs of these homes include furniture and sumptuous extras, like stocked libraries and wet bars.

Providing this service to buyers is working, as it streamlines the process, said Tom Lucid, 39, the senior vice president in development for Silverstein Properties, that is the developer of 30 Park Place. Buyers are able to move in quickly, and hassle-free, Mr. Lucid said. The luxury-oriented “white-glove” therapy, he added, creates “an off-beat, one-of-a-kind lifestyle. ”

Greenwich West, a building of luxury condominiums in Manhattan’s West SoHo area where Design Within Reach has opened a high-end design showroom for residents, sells unfurnished apartments for $1.635 million to $4.825 million. The building also has three components available which were outfitted by Design Within Reach and that include items such as the brands Saarinen table, Tiki leather couch, and Aura credenza, which are recorded on the companys website for just under $3,000.

These units are priced at $1.925 million (one-bedroom), $2.525 million (two-bedroom), and $2.945 million ( also a two-bedroom), and, like at 40 Bleecker, price of desirable items is added per piece on to the flat ’s cost. Residents may also shop in-house, since they are eligible for a Design Within Reach discount, and turnaround is fast because the building deals directly with the manufacturer.

Furnished apartments are in demand in New York, said Jessica Svensson, 43, broker associate at Douglas Elliman Real Estate. Im getting requests for furnished residences at all price points, and there are an opportunity to accommodate these requests, she said.

The idea isn’t specific to New York City.

The Lofts Pier Village in Long Branch, N.J., a luxury oceanfront residential complex with one-, two-, three- and four-bedroom apartments, offers prospective buyers fully furnished units that were curated by Lillian August Furnishings + Design — at an extra price. Apartments range in price from the mid-$600,000s for a one-bedroom to $1.927 million for a four-bedroom.

Last fall, Shalini Melwani, 39, founder of the toy firm Open the Joy, bought one of the Lofts Pier Village’s furnished units as her family ’s second home. Before purchasing her two-bedroom, two-bath, 1,300-square-foot flat, Ms. Melwani looked at other furnished units in other buildings as well. This notion that the house is fully furnished was truly very appealing, she said. “I didn’t need to take the risk, whatsoever, of going into shops. ” A unit comparable to Ms. Melwani’s is presently on the market for $1.349 million unfurnished, or $1.399 million furnished.

Buying a move-in ready apartment during the pandemic, Ms. Melwani said, allowed her to segue to her property seamlessly. We shut, and the following weekend I was there with my children, she said. The ready-made apartment also bypassed furniture supply chain issues, and her flat even included linens. (Ms. Melwani ordered several additional pieces of furniture, which she said took more than 16 weeks to arrive.)

In Miami, Arte, an oceanfront condominium in the city ’s Surfside neighborhood, recently sold two of its most exclusive properties, each of which came completely furnished. These properties included a $33 million five-bedroom, five-and-two-half-bath, 7,681-square-foot penthouse, furnished by the Italian showroom Visionnaire, and a $16 million, six-bedroom, seven-and-a-half-bathroom, 6,961-square-foot duplex, furnished by the brand Artefacto.

The part of a programmer in the age of the pandemic is to be a solver, said Alex Sapir, 40, who made Miamis Arte together with his spouse, Giovanni Fasciano, 49. Thats what developers will need to be right now, he said, because buyers that are ready to purchase right now, also wish to move in straight away.

Mr. Sapir sells updated furnishing packages in his Arte homes, which vary based on the size of the home. The cost range for available apartments is $9.9 million for a furnished three-bedroom, a half-bathroom flat to $23.25 million for a furnished five-bedroom, six-and-a-half-bath full-floor unit.

Juany Honeycutt, 42, vice president of sales of Jameson Sotheby’s International Real Estate in Chicago, has noticed an uptick in the requests for furnished apartments and homes since the beginning of the pandemic. She sold five move-in ready houses in the previous year, when she typically gets a request for another year or so.

Six months ago, Ms. Honeycutt sold a multimillion dollar, fully furnished apartment in Chicago’s One Bennett Park to a purchaser who placed furnishings “very high on the list” of his requests. The 3,431-square-foot, three-bedroom, a half-bath unit was created by the Related Midwest designer Chloe Grant and features Restoration Hardware furnishings.

Units in the construction cost between $1.775 million, for a two-bedroom, two-and-a-half-bath apartment, to $6.55 million, for a four-bedroom, six-bathroom penthouse, and furnishings range from the mid-$100,000s to $700,000, depending on unit size, customizations and inventory. The construction is also offering furnished rentals, made by Chicago’s Bowery & Bash.

They want everything straight away, Ms. Honeycutt said of her current clients. “With Covid, everyone ’s wearing so many hats, so a lot more hats than we normally do. ” Her buyers, she said, have been much more “ emotional ” of late, making rapid purchases and hoping to get a quick experience. Buying a furnished home is 1 part of that exact same buying enthusiasm.

The goal, Mr. Sapir said, is to meet that enthusiasm with more and more options for luxury buyers. Weve really curated kind of the best of the very best in town, he said.

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